Discovering the Games: Behind the Scenes of Milano Cortina 2026
A five-session journey, in the month of November to discover stories, key figures, and behind-the-scenes insights of one of the biggest global events in which Italy will play a leading role between February and March. An opportunity to understand, explore, and get involved.
Further information about the course will be provided in September.
Registrations open at the beginning of September 2025
DINO RUTA
Dino Ruta is Professor of Practice at SDA Bocconi School of Management and a global expert in leadership, sports and events business.
He bridges the worlds of sport and management by empowering athletes, executives, and organizations to create sustainable impact and long-term value. Founder of the Sport & Entertainment Knowledge Center, he leads the FIFA Master and the Executive Master in Business of Events (EMBE) with Milano Cortina 2026. He also teaches at Columbia University and Josoor Institute in Qatar.
He has worked with institutions like UEFA, NBPA, FIFPro, FIGC, and the Qatar 2022 Supreme Committee, and supported career transitions of top athletes. His work promotes Olympic values and includes tools to measure winning mentality in sport and business.
President of the Sport4Talent Foundation, he uses sport as an educational tool for youth in fragile contexts, especially in his hometown, Taranto. He is married to Elisetta and father of Lorenzo.