Digital Marketing

Digital marketing is a certification that assesses and certifies digital marketing essential skills. The program covers the methods for web presence options, contents optimization for search engines (SEO), the use of social media platforms, the development of online marketing and advertising, as well as monitoring and improving campaigns using analytics.

1. Purchase the exam

In order to take the Digital Marketing exam, you need to purchase an exam through the online payment form available in your YoU@B student diary (or available here for external users).

The exam costs 50 euros for Bocconi students.

In order to take the Digital Marketing exam, you have to own a ICDL Skills Card, a virtual card on which all the ICDL exams that you pass are recorded. The ICDL Skills Card does not have an expiration date. Those who have already completed the ECDL Core can convert their Skills Card Core into a ICDL Skills Card without buying another one (but only if the Skills Card Core has not expired).

The Skills Card can be bought through the same online payment form. The Skills Card price for Bocconi students is 60 euros.

2. Register for the exam

Bocconi students can register for ICDL Advanced exams autonomously through their yoU@B diary. It is also possible to modify or cancel existing registrations. The modules will be refunded and made available again in the students YoU@B diary. Registration for exam sessions and any changes or cancellations must be completed by 11:59 PM on Thursday of the week before the chosen date.

3. Take the exam

The exam is made up of 36 theoretical and practical questions, that must be completed in 45 minutes. In order to pass the exam, at least 75% of the questions must be answered correctly.

Unless otherwise announced, Digital Marketing exams will take place in the IT Education Center Lab (Room 304, Via Gobbi 5, 3rd floor) on the dates listed on the calendar. Candidates must show up 15 minutes before the scheduled session. In case of delay, the examiner is authorized to exclude candidates from the examination session.

It is mandatory to bring the university ID card or a valid identification document (identity card, driving license or passport) to the exam. Candidates without proper ID will not be allowed to take the exam.

4. Get ready for the exam

The recommended bibliography, the detailed program (Syllabus), the examination modalities and the Sample test can be downloaded here.

Upcoming exam dates are:

Exam date	Approximate time	Classroom	Registration period	Software used	Language
Thu. 11/12/2024	17.30	Room 304	Until 05/12/2024	Office 2019	ITA/ENG
Wed. 15/01/2025	17.30	Room 304	Until 09/01/2025	Office 2019	ITA/ENG
Wed. 12/02/2025	17.30	Room 304	Until 06/02/2025	Office 2019	ITA/ENG
Tue. 25/03/2025	17.30	Room 304	Until 20/03/2025	Office 2019	ITA/ENG
Thu. 10/04/2025	17.30	Room 304	Until 03/04/2025	Office 2019	ITA/ENG

5. Exam result

You will be able to check the outcome of the exam in your private area on the AICA website.

To access your private area, connect to the page: www.aicanet.it (only in Italian) and click REGISTER on the top right. On the next page select: REGISTER AS A CANDIDATE and fill out the form, selecting from the certification menu: ICDL. Then enter your skills card number in the dedicated section (do not enter IT-).

In case of problems accessing the reserved area, you can contact AICA technical support www.aicanet.it

6. Receive the Digital Marketing certificate

After passing the exam, the IT Learning Center will send the Digital Marketing certificate in .pdf format to your Bocconi email address.