Discovering the Games: Behind the Scenes of Milano Cortina 2026

A five-session journey, in the month of November to discover stories, key figures, and behind-the-scenes insights of one of the biggest global events in which Italy will play a leading role between February and March. An opportunity to understand, explore, and get involved. 

The course is part of a broader set of initiatives that Bocconi University is organizing in the lead-up to the Olympic and Paralympic Winter Games Milano Cortina 2026:

  • Team26 Volunteering Program – Bocconi students can apply to become volunteers at the Games (applications open until September 15). Volunteers will receive academic support – access to class recordings during their engagement period – and will be eligible for the Bocconi Social Impact Recognition, including a digital Open Badge and potential inclusion in the Dean’s List for Social Impact.
  • Olympic Night (6 February 2026) – a collective event to experience the opening ceremony live, with panels, guest speakers, and live connections from San Siro Stadium.
  • Research in Motion Exhibition (from February 2026) – an interactive exhibition on campus showcasing Bocconi’s research on the economic, social and environmental legacy of the Games, developed in collaboration with the Wellness Foundation.

 

Applications open in September

FIND OUT MORE ABOUT THE INSTRUCTOR

DINO RUTA

Dino Ruta is Professor of Practice at SDA Bocconi School of Management and a global expert in leadership, sports and events business. 
 

He bridges the worlds of sport and management by empowering athletes, executives, and organizations to create sustainable impact and long-term value. Founder of the Sport & Entertainment Knowledge Center, he leads the FIFA Master and the Executive Master in Business of Events (EMBE) with Milano Cortina 2026. He also teaches at Columbia University and Josoor Institute in Qatar.

He has worked with institutions like UEFA, NBPA, FIFPro, FIGC, and the Qatar 2022 Supreme Committee, and supported career transitions of top athletes. His work promotes Olympic values and includes tools to measure winning mentality in sport and business.

President of the Sport4Talent Foundation, he uses sport as an educational tool for youth in fragile contexts, especially in his hometown, Taranto. He is married to Elisetta and father of Lorenzo.