Marketing Management
Overview
Program Director Paolo Guenzi
The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence.
Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.
The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.
Program Placement
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Marketing
Business and Management
Why Choose a Bocconi Graduate Program?
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Bocconi is about more than just classes
Your years on campus are about more than just the classes you attend: Bocconi and Milan also promote activities focused on culture, sports, art and sharing ideas. They help make your Bocconi experience an exciting time that is key to personal and professional growth.
A Sustainable Campus
Our campus is a safe, multicultural and lively place, located in downtown Milan. Both its historic buildings and new spaces are integrated into the urban fabric to create an active environment, reverberating with university life. The campus includes a recreational sports center, a large park and a new student residence hall.
A European and cosmopolitan city
Milan is an open, international and multicultural city, a European metropolis full of events and public services with an unparalleled nightlife. It is a renowned symbol of fashion and design, as well as an important financial, economic and business hub.
Once a Bocconian, always a Bocconian!
You become a member of the Bocconi community when you start your program, joining other students, faculty, staff, Alumnae and Alumni. But Bocconi is not only a real community where you spend your days on campus, but also – and increasingly more so – a community you can get to know through our online social networks.
Applying to Bocconi
Applying to university entails a number of steps: at Bocconi we try to smooth the way for international applicants by providing step-by-step instructions for the admissions process.
We support applicants looking for information on admission procedures, fees and funding opportunities with a variety of different initiatives and events.
