Marketing Management

Overview

2 yrs
English
120 CFU

The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence.

Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).

Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.

The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.

Program Director

Giovanna Padula

foto di Giovanna Padula

This program offers a learning environment that integrates lessons in class with a wide range of “field” experiences, providing a solid background in multiple competence areas of marketing.

Given the variety of marketing related roles, this MSc is aimed both at students with a strong creative aptitude and students with a clearly analytic profile.
It embraces the managerial challenges arising with the ever-growing complexity of competitive scenarios and answers with a multi-disciplinary curriculum able to strengthen analytical skills and decision-making abilities as well as problem-solving skills, training students who are ready to successfully face contemporary management challenges.

Lancio di tocchi

Program Placement

94.4%
of our graduates
are employed one year after graduation
27.9%
of our graduates
are employed abroad one year after graduation
74.8%
of our graduates
are employed on graduation day

Strong Showing in Rankings

QS World University Rankings by Subject 2024

Marketing

4th
in Europe
QS World University Rankings by Subject 2024

Business and Management

5th
in Europe

Why Choose a Bocconi MSc?

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Bocconi is about more than just classes

Your years on campus are about more than just the classes you attend: Bocconi and Milan also promote activities focused on culture, sports, art and sharing ideas. They help make your Bocconi experience an exciting time that is key to personal and professional growth.

A Sustainable Campus 

Our campus is a safe, multicultural and lively place, located in downtown Milan. Both its historic buildings and new spaces are integrated into the urban fabric to create an active environment, reverberating with university life. The campus includes a recreational sports center, a large park and a new student residence hall.

A European and cosmopolitan city

Milan is an open, international and multicultural city, a European metropolis full of events and public services with an unparalleled nightlife. It is a renowned symbol of fashion and design, as well as an important financial, economic and business hub.

Once a Bocconian, always a Bocconian!

You become a member of the Bocconi community when you start your program, joining other students, faculty, staff, Alumnae and Alumni. But Bocconi is not only a real community where you spend your days on campus, but also – and increasingly more so – a community you can get to know through our online social networks.

Applying to Bocconi

Applying to university entails a number of steps: at Bocconi we try to smooth the way for international applicants by providing step-by-step instructions for the admissions process.

We support applicants looking for information on admission procedures, fees and funding opportunities with a variety of different initiatives and events.