Marketing Brown Bag Seminars
|
Day of the week |
Hours |
Room |
|
Wednesday |
12.30-14.00 |
Floor 4 Room E4.SR03 |
SCHEDULE A.Y. 2010-2011
|
Date and Hour |
Title |
Presenter |
Material |
|
September (15) |
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|
Wednesday, 15, 2010; h.12.30-14.00 |
Customer empowerment |
Martin Schreier |
|
|
October (6 and 13) |
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|
Wednesday 6, 2010; h.12.30-14.00 |
Would you like a McCigarette with that? Thematic relations in brand extension |
Zachary Estes |
|
|
Wednesday 13, 2010; h.12.30-14.00 |
Concept products as promotional tools in marketing |
Irene Scopelliti |
|
|
November (10 and 17) |
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|
Wednesday 17, 2010; h.12.30-14.00 |
To be announced |
Ulrike Kaiser (Wien University) |
|
|
December (1 and 15) |
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|
Wednesday 1, 2010; h.12.30-14.00 |
To be announced |
Giulia Miniero |
|
|
Wednesday 15, 2010; h.12.30-14.00 |
Un-tethered marketing: the role of individual characteristics, attitude, and permission on consumer acceptance |
Margherita Pagani |
|
|
January (12 and 19) |
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|
Wednesday 12, 2011; h.12.30-14.00 |
Budget allocation in the movie industry. |
Sebastiano Alessio Delre |
Working paper |
|
Wednesday 19, 2011; h.12.30-14.00 |
To be announced |
Caleb Warren |
|
|
March (2 and 9) |
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|
Wednesday 9, 2011; h.12.30-14.00 |
Free shipping or price partitioning? How brand equity affects price strategy. |
Sebastiano Alessio Delre |
Working paper |
Organizers:
Martin Schreier: martin.schreier@unibocconi.it
Sebastiano Alessio Delre: Sebastiano.delre@unibocconi.it