Digital Marketing

Digital
marketing is a certification that assesses and certifies digital marketing
essential skills. The program covers the methods for web presence options,
contents optimization for search engines (SEO), the use of social media
platforms, the development of online marketing and advertising, as well as monitoring and improving
campaigns using analytics.

1. Purchase the exam

In order to
take the Digital Marketing exam, you need to purchase an exam through the online payment form available
in your YoU@B student diary (or available here for external users).

The exam costs 50 euros for
Bocconi students, while for external users it costs 75 euros.

In
order to take the Digital Marketing exam, you have to own a ICDL

Skills Card, a
virtual card on which all the ICDL exams that you pass are recorded. The ICDL

Skills Card does not have an expiration date. Those who have already
completed the ECDL Core can convert their Skills Card Core into a ICDL

Skills Card without buying another one (but only if the Skills Card Core has
not expired). 

The Skills
Card can be bought through the same online payment form. The Skills Card price,
discounted for Bocconi students, is 60 euros. For external users, the
price is 85 euros.

Please note that, currently, we do not accept registrations from external users.

2. Register for the
exam

• Bocconi students can register for ICDL Advanced exams
  autonomously through their yoU@B diary. It is also possible to modify or cancel
  existing registrations. The modules will be refunded and made available again
  in the students YoU@B diary. Registration for exam sessions and any changes or
  cancellations must be completed by 11:59 PM on Thursday of the week before the
  chosen date.

3. Take the exam

The exam is
made up of 36 theoretical and practical questions, that must be completed in 45
minutes. In order to pass the exam, at least 75% of the questions must be answered
correctly.

Unless
otherwise announced, Digital Marketing exams will take place in Room 304 (Via
Gobbi 5, 3rd floor) on the dates listed on the calendar. Candidates must show
up 15 minutes before the scheduled session. In case of delay, the examiner is
authorized to exclude candidates from the examination session.

It is mandatory to
bring the university ID card or a valid identification document (identity card,
driving license or passport) to the exam. Candidates without proper ID
will not be allowed to take the exam.

4. Get ready for the exam

The recommended bibliography, the
detailed program (Syllabus), the examination modalities and the Sample test can
be downloaded here.

Upcoming
exam dates are: 

5. Exam result

You will be able to check the outcome of the exam in your private area on the AICA website.

To access your private area, connect to the page: www.aicanet.it (only in Italian) and
click REGISTER on the top right. On the next page select: REGISTER AS A
CANDIDATE and fill out the form, selecting from the certification menu: ICDL. Then enter your skills card number in the dedicated section (do not enter
IT-).

In case of problems accessing the reserved area, you can
contact AICA technical support www.aicanet.it

6. Receive
the Digital Marketing certificate

After
passing the exam, the IT Learning Center will send the Digital Marketing certificate in .pdf
format to your Bocconi email address, or, in case of external users, to the
email address registered in the Magento system.