Cooperate and Go Green
The green economy won't succeed thanks to a breakthrough innovation, but via the organization of global supply chains around green products and practices. Small scale renewable energy production or electric cars can be efficient and attractive, for instance, but the structure of the electric energy grid slows down the diffusion of a decentralized model, while logistics and distribution problems impede the growth of a market for non-oil cars.
Stefano Pogutz (Department of Management and Technology, director of MaGER, Master in Green Management, Energy and Corporate Social Responsibility) assesses the need for cross-sector leadership in order to boost the green economy in a newly published book edited with Alfred Marcus (Carlson School of Management), Paul Shrivastava (John Molson School of Business) and Sanjay Sharma (School of Business Administration at the University of Vermont): Cross-Sector Leadership for the Green Economy. Integrating Research and Practice on Sustainable Enterprise (Palgrave Macmillan, 2011, 352 pages, £ 80).
"The critical work", Pogutz and colleagues write, "has to be done by local, regional, national, and international organizations that are neither part of government nor agents of individual firms. (...) These diverse actors must overcome their long-standing differences and antagonisms, not in order to create perfect harmony, but to forge a common interest in a more sustainable world".
The sixteen chapters of the book were originally presented at two conferences held in 2010 at University of Minnesota and SDA Bocconi School of Management.