Research

Maximilian Beichert’s Dissertation-based Article Wins 2025 Don Lehmann Award

American Marketing Association recognizes Beichert’s contribution to influencer marketing research

Healthcare and Artificial Intelligence in Lombardy: a Half-Baked Revolution

A Bocconi study captures the adoption of (and resistance to) AI applications in Lombardy's clinical facilities. Radiology leads the way, but more than half have not even begun yet

Global Perspectives on Accounting Innovation

Highlights from the 2025 Bocconi Accounting Symposium: advancing research through dialogue and collaboration

Where Big Ideas and Bright Minds Meet

The ICRIOS research center is focused on managerial theory, with growing attention to large datasets

Why 90% Preferring One Option Doesn’t Mean It’s Much Better

How our minds misread polls—and why marketers love it

Vaia and the Ballot Box: When Environmental Disasters Benefit the Right

After the storm that devastated Northeastern Italy in 2018, some expected a surge in support for environmentalists. But a study by Simone Cremaschi and Piero Stanig reveals a different outcome: it was the Lega party that reaped the rewards, thanks to its management of rescue efforts and reconstruction