E-commerce

They are the backbone of digital commerce — without them, sellers and customers could not meet. Yet their stability is threatened by operational risks, cyberattacks and a shortage of qualified skills

In B2B omnichannel strategies, it is crucial to convince clients and sales networks to use new online channels. A Bocconi study shows how the online sales push improves performance when coupled with professional training and incentives

From market-supporting platforms to omnichannel strategies, from unified models to Chinese-led innovations, to the race against time in deliveries: Bocconi researchers and alumni discuss fast-paced change in the industry

According to Rodrigo Cipriani Foresio, Bocconi alumnus and General Manager of Alibaba for Southern Europe, China dictates global trends: from AI to livestreaming and ultra-fast logistics. To compete, Italian SMEs must bridge cultural and organizational gaps and invest in new skills

Consumer's impatience is reshaping markets and strategies: ever-faster deliveries have become a competitive factor — but they also raise ethical and social questions