sPark of Change
sPark of Change is a project through which Bocconi University interprets the Olympic and Paralympic Games — and sports more broadly — as an economic, social and cultural phenomenon.
On the occasion of Milano Cortina 2026, the initiative offers an outreach program open to the city, grounded in data, research and analysis of the impact of sports on local territories, people and public policies.
The project highlights Bocconi’s longstanding and structured commitment to sports — in research, education and campus life — and presents it in an accessible form to a wider audience, with the aim of fostering understanding, dialogue and participation both within and beyond the campus.
Spatial Experience
sPark of Change aims to transform the Bocconi University campus into an urban pathway to explore open to the city. Along the pedestrian area of Via Ulisse Gobbi, a sequence of installations invites students, residents and visitors to experience sports as a cultural journey of discovery, reflection and participation.
The path unfolds across six interactive stations, designed as portal–totems, each dedicated to a key action — growing, building, winning, impacting, cheering, investing — all interpreting sports and the Olympic and Paralympic Games as a complex and generative phenomenon.
Through the integration of physical installations and digital augmented-reality content, the experience encourages exploration, interaction and the creation of a personalized journey of discovery, transforming the campus space into an immersive environment that connects knowledge, experience and engagement.
Presentations, meetings, guided tours and topic-focused activities further enrich the sPark of Change experience.
The program offers opportunities for participation open to students, residents and communities beyond the University, fostering dialogue between sports, research, culture and society as a whole. The calendar also includes initiatives focused on wellbeing, physical activity and the culture of motion.
February
Beyond the Slopes: The Impact of Skiing and Snowboarding
BOCCONI TALKS FOR THE OLYMPIC MOVEMENT
The Role of the University in Sports and Education
BOCCONI TALKS FOR THE OLYMPIC MOVEMENT
Sustainable Sportwear: Rethinking Performance and Responsibility
BOCCONI TALKS FOR THE OLYMPIC MOVEMENT
Sempre al centro: storia di un calciatore fuori dagli schemi
Presentazione del libro "La mia vita sempre al centro" di Henrikh Mkhitaryan con Alessandro Alciato
Event held in Italian
March
Crescere nello sport e nella vita: dietro la carriera di un campione
Incontro con Pippo Ricci
Event held in Italian
Donne, sport e sogni in movimento
Presentazione del libro "Due vite" di Maria Rosa Quario
Event held in Italian
Oltre il traguardo, dentro le storie
Gruppo di lettura per bambine e bambini dagli 8 ai 10 anni
Event held in Italian
Il potere in campo: quando lo sport diventa una questione politica globale
Incontro con Mauro Berruto e Moris Gasparri
Event held in Italian
April
Oltre il traguardo, dentro le storie
Gruppo di lettura per bambine e bambini dagli 8 ai 10 anni
Event held in Italian
May
Cercare l’estremo per ritrovare il senso
Presentazione del libro "Patagonia – Sci estremo in Patagonia, alla ricerca dell’inutile" di Federico Colli
Event held in Italian
Oltre il traguardo, dentro le storie
Gruppo di lettura per bambine e bambini dagli 8 ai 10 anni
Event held in Italian
June
Oltre il traguardo, dentro le storie
Gruppo di lettura per bambine e bambini dagli 8 ai 10 anni
Event held in Italian
