Comportamento economico

Why 90% Preferring One Option Doesn’t Mean It’s Much Better

How our minds misread polls—and why marketers love it

Cracking the Code of Human Choice

A new way to test random utility models

The Psychology of Overconfidence

How beliefs and ambiguity shape our willingness to bet on ourselves

The Lasting Influence of Experiences

How memorable consumption shapes well-being and decision-making