Sweet for Kids 2025: Music That Does You Good

There is a moment every year when music ceases to be just entertainment and becomes a way to build something tangible: a possible future for those who, without help, would risk not being able to afford it. This is the spirit behind Sweet for Kids, the corporate band festival that turns the stage into a bridge of solidarity, uniting companies, people, and passion for a common cause.

This year, the festival, promoted by Dolcitalia together with its partners, stops at Bocconi for an evening of music and generosity in support of the “Investire sul Futuro” (Investing in the Future) project, dedicated to deserving young talents who, through exemptions and scholarships, can attend university.

The bands YAMAHA, Timothy Cavicchini & The Gang, WOM (Write Only Memory), BOTTEGA, DUCATI, THE CRACKERS, and STILL FRIENDS (Emerson’s) will take turns on stage, but one of the most eagerly awaited moments will be the performance by the BJBU – Bocconi Jazz Business Unit.

The BJBU conveys the Bocconi spirit from a different angle. Onstage, their contemporary jazz is a statement of intent: music as a common language, creativity as a unifying energy, solidarity as a shared rhythm.

In the foyer, Dolcitalia’s partners will make waiting between performances a convivial moment, with food and drinks designed to accompany the evening, amid smiles, toasts, and meetings.

Previous editions have raised over €30,000, involving more than 500 participants and over 20 companies from the food & beverage sector. This year, with the energy of the bands and the participation of the Bocconi community, Sweet for Kids promises to go even further — and to prove once again that music, when combined with solidarity, can really change things.

Admission with voluntary donation – all proceeds will be donated to the “Investire sul Futuro” project.