A Mural 70 Meters Long Recounts the Passage into Adulthood

University education as the engine of transformation of individuals, as the cornerstone of their passage from adolescence to adulthood. A story in pictures, condensed, of what it means today to be college students. All this is represented on about 70 meters of a wall on the campus of Bocconi University. The enormous work of urban art, created by the illustrator Arianna Vairo on the wall that connects the buildings of via Roentgen 1 and Piazza Sraffa 13, will be inaugurated on Monday, November 2, at 6pm. In attendance will be the artist, Rector Andrea Sironi, President of Bocconi Arts Campus Paola Dubini, Cristina Taverna of Galleria Nuages ​​and Lilia Haralampieva from the startup Bepart - the Public Imagination Movement.

The project of the huge wall is one among the activities of Bocconi Arts Campus (BAC), the committee headed by Paola Dubini. She is also Director of the BSc program Economics and Management for Arts, Culture and Communication, which promotes cultural activities of all kinds within the university: " The arts are a form of knowledge and Bocconi Arts Campus intends to spread the arts throughout the Bocconi community, starting from the students. The projects carried out so far by the BAC have transformed university spaces and put them at the service of the arts. We have people who play music regularly at the university, both amateurs and professionals, we have a space available to us, and the wall represents the first, lasting visible evidence of the chance to create cultural entrepreneurship projects in universities", the professor explains. "Bocconi Arts Campus has worked from the beginning with a group of students who have followed the whole process and haves mobilized several student associations. We chose an illustrator, because illustrators tells the stories of others. And we wanted to put the story of students to be at the center."

In addition, the process involved two startups: one is Runtime Productions - a startup hosted by Bocconi's incubator Speed MI ​​Up - which shot the video of the making of the work; and the innovative startup Bepart - the Public Imagination Movement, which has developed an app to show works in urban areas in augmented reality. Through the application you can view a 3D animation of a scene from the mural made by Vairo herself.

Arianna Vairo, milanese illustrator, has collaborated with the Marina Abramovic Institute, New York Times, GQ, Il Sole 24 Ore and Rolling Stone, in addition to having participated in numerous exhibitions, personal and collective, in Italy and in Europe. "The shape of the wall suggested the idea of ​​metamorphosis," says the artist. "Through the visual language of the fairy tale, I wanted to represent the key role played by universities in turn the young individual of the first scenes into a man projected into the world."