Lucrezia's Wonderful World
Lucrezia Paci has a Bachelor degree in Economics and Management in Arts, Culture and Communication from Bocconi, and she is currently attending a Master of Science in Cognitive Science. She is also the founder of Linea 63. "It's a blog for modern city women," says Lucrezia. The blog is a website dedicated to female enterprise in Milan. "It's not just entrepreneurship, but also initiative in a broader sense." It's a large and symbolic project: Linea 63 is a light blue tram that takes women living in Milan around the city streets, offering them a relaxing break to get away from the frenetic daily routine. With her website, Lucrezia demonstrates her skills from studying organizational health and prevention measures to protect the psychophysical wellbeing of workers.
Linea 63 (the number represents creativity and dreaming according to the Cabala) makes 8 stops: each stop represents a features column. "Festa del Perdono," for example, is dedicated to cultural news; "Tortona" is the column with news on events; "Spiga" focuses on posts about fashion; and "XXIV Maggio" is about law and business. Each column is assigned to a different writer who writes one post on a fixed day of the week. Mondays are for "Piazza Duomo," which hosts editorials by Lucrezia, aka "Holly": a pen name that's an homage to her favorite female idol of all time: the protagonist of the famous Breakfast at Tiffany's.
 Lucrezia "Holly" Paci |
"Linea 63 is my third blog," says Lucrezia, "but it's the first that was immediately transformed into a concrete editorial project, due to the need to share my ideas." Today, in fact, two months after the blog began, Linea 63 has a team of 10 writers, graphic designers and marketing experts. "We are all professionals interested in communication and the web," says the founder and editor-in-chief. "We hope that our initiative can act as a channel for gaining more visibility and maybe new professional collaborations." For now, results seem encouraging: there have been 16,000 hits in the first month alone and many participants in the first series of meetings with experts in the world of fashion and communication, held in Milan in November.
Interested in journalism and anthropology, Lucrezia is finishing her Master of Science exams without attending classes, because in September she began an internship in digital communication "to learn the online marketing skills that all good 2.0 communications should have," she says. She's learning to be good communicator, but the message that she wants to communicate is already very clear: "Young people like me often complain that there aren't enough opportunities right now," says Lucrezia. "If we start to believe in ourselves more, however, we will be able to make our own opportunities, the opportunities that we're looking for."