Bocconi’s Image Around the World with YouTube
Bocconi's image comes to the web through YouTube with the inauguration of an official Università Bocconi channel on the most important video sharing community in the world. The channel can be accessed at the address: www.youtube.com/unibocconi, and it represents an added tool to reach internet users through images, sounds, and languages shared by young people of all nationalities.
The Milanese university is the first in Italy to open its own channel with the intention of sharing not only first-hand accounts of its teaching activities online, but also the social life of its students. It is not simply a vehicle for promotional material, but an element of the social web, which Bocconi would like to be a part of.
The "Courses" section is an abstract of Economics, Management and Law teaching and presents videos of the most interesting and representative lessons held in Via Sarfatti's classrooms.
In "Events," visitors can find videos about the lively convention activities that characterize the University. 300 meetings, with 45,000 participants, were organized in 2008 alone, confirming Bocconi's desire to act as a point of reference for Milanese cultural life.
The "Campus" section is for an international audience in particular and tells about the Bocconi experience in terms of university and city life.
Finally, "Interviews" is the journalistic section of the channel, with short interviews with Faculty members about current events and first-hand accounts from the Bocconi community regarding the study and research activities carried out throughout the year.
"The initiative will enrich a broad spectrum of electronic tools through which Bocconi guarantees contact with the public of interest," asserts Bocconi Rector, Guido Tabellini. "And, after the quick internationalization process of the past ten years, this public now includes the world of international business and prospective students from all over the world."
The new Bocconi brand channel is inserted into a field of experimental communication, where few academic realms have ventured.