Being systematic and methodical in thinking about marketing creativity means going beyond fantasy or extravagance. Two Bocconi researchers explore five interesting ways to achieve good returns from shrinking marketing budgets by leveraging foresight, technological savvy and provocation

Millennium goals: some progress has been made, but its fruits are unevenly distributed among nations. Despite millenium declarations and the examples of other EU countries, Italy has been notably absent among donor countries, showing little solidarity and less foresight

Customers who trust a point of sale plan to visit it more often than those who trust less, according to a new survey by Bocconi's Dept. of Marketing

Banking credit: rules and results have for many years dominated recent debate, but now the industry revolves around a new set of imperatives which include several concepts that do not refer to the bottom line or government regulators - items such as territory, people, and good governance

Daily escapism and more serious social motivations are among the drivers that contribute to contamination among cultures. As immigrants modify their social habits of consumption and become better integrated with the rest of society, natives get to discover and explore new worlds, right in their own neighborhoods

Weather derivatives are useful to protect income in climate-sensitive industries: the case of the wine-making sector