Contacts

#DoTellBocconi. Zachary Estes

, by Benedetta Ciotto
Discover the graduate program in Marketing Management through the answers of Professor Zachary Estes

Protagonist of #DoTellBocconi for the Marketing Management program is Zachary Estes, who answered a burst of 32 questions in front of the camera. You can read are all his answers here below. And you can watch the video at this link.

  1. What adjective describes you

Thoughtful

  1. If you were an animal?

Well, technically humans are animals. Can't I just be myself?

  1. The best quality for a student

Curiosity

  1. As a teacher, what adjective fits you?

Engaged

  1. If your program was a cult movie?

"Top Gun" because we are looking for the best of the best in the marketing program

  1. Create a motto for your program

I'm sorry, I just don't do mottos

  1. The phrase you like best to say in class

What questions do you have?

  1. Three things you would take to a desert island

"Ulysses" by James Joyce, Spotify Premium so I don't have to hear any commercials and obviously I would need a hair brush

  1. The book that your students should absolutely read

"Freakonomics" by Steven Levitt and Stephen J. Dubner

  1. If your course was a dish, what would it be?

A lasagna, because there are many layers of complexity

  1. What do you like to sing in the shower (or car)?

I don't like singing at all. Or showers either

  1. Any obsessions?

Science, football, beer

  1. The most beautiful gift you ever received

My wife

  1. And the most useless one?

A hairbrush

  1. What kind of student were you?

I was a very engaged and interested student

  1. The exam you found most difficult (as a student)

Italiano!

  1. Where did you / would you do your Erasmus?

Erasmus...University

  1. What superpower would you like to have?

Either x-ray vision or the ability to read minds. Or the ability to make up my own mind

  1. What superpower does your program provide?

Something like the superpower of understanding what consumers want and need – so as to deliver value to them

  1. Your hero?

It's a toss-up between Leo Da Vinci and Leo Messi

  1. As a child you dreamed of becoming

An adult. It obviously hasn't happened for me yet but maybe some day soon

  1. You cannot live without

Pizza with sausage and smoked cheese and porcini mushrooms

  1. If you could meet a figure from the past, who would it be?

Luigi Bocconi, I heard he was a really cool dude

  1. In which country would you like to live?

Italy

  1. If your program was a sport, what would it be?

What's the name of that sport where they cross-country ski, then stop and shoot at some targets, then ski again for a while, then shoot some more targets and so on? Or a marathon.

  1. Something you think needs to be invented

A computer program where you can type any questions that you have or things that you want an information about and the computer would retrieve that information and then present it back to you. Wait...it's Google!

  1. Your most unbridled passion

Science and research

  1. Something you just cannot stand in the classroom

Facebook. I think it is really distracting for students

  1. If you were the protagonist of a novel, who would you be?

Peter Pan, obviously

  1. In the future, where will lessons take place?

Underwater because polar ice caps are melting, sea levels are rising. Digital marketing is going to be pushed aside and we are all going to be studying wet marketing

  1. The work of art that most represents your course

Salvador Dalì's version of the "Last Supper". A modern classic

  1. What would you ask from the genie of the lamp?

How many more questions are there?

#DoTellBocconi - Zachary Estes/Marketing Management

Watch video