Business and Web 2.0, the Challenge of Training for Challenges

One of the best business plans presented by EMIT students last year in during the class Managing in the 2.0 Landscape (EMIT MSc, taught in Enlgish) was for Experto, a social network with the aim of meeting local needs and skills (including professional needs and skills). Luca Ongaro, one of the students who designed the project, was at the kick-off of the course this year, as a spokesperson and technical consultant for his classmates in the first year of EMIT (he's in his second year and is doing an internship at the SDA Bocconi Learning Lab).

Luigi Proserpio, the course supervisor, Massimo Magni, Assistant Professor of Management specialized in the study of bankruptcy, and Luca Tironi, an expert in new technologies at the Learning Lab joined Ongaro. Other members of the team – who weren't at the kick-off – include an experienced business angel, Stefano Alberti, Professor of Applied Economics and Innovation, Stefano Brusoni, and another expert from the Learning Lab, Fabrizio Montanari, with a profile focused on new forms of communication.

"54% of new employment positions in Great Britain over the past few years," explained Proserpio, "were created by 6% of businesses, almost all of which are active in innovative sectors. The mission of the course is to develop informed and conscious entrepreneurship 2.0."

Students must submit their ideas by 30 March and they will present them in April and May. The final presentation and evaluation by the course's teaching faculty, with at least one business angel, will be held on 14 June.

Experto's business plan last year was also submitted to the Nokia University Student Business Research Competition & Project, and took home the Bocconi prize.