Marketing

Four New Entries Among Department Heads

And four confirmations. The Directors will be in charge until 31 October 2022

B2B: It Takes Two to Tango a Solution

A new paper by Andrea Ordanini and colleagues describes how a supplier can become a solution provider. Adding service to the product is not enough: the cooperation of the customer is key and the right mechanisms to ease the inevitable tensions must be put in place

Why Eating Chocolate Cake May Not Be a Lack of Self Control

New research by Joachim Vosgerau and co authors challenge the view that self control equals sacrificing pleasure

Bocconi, Knowledge That Matters As a Work of Art

The installation by artist and graphic designer Lorenzo Petrantoni was inaugurated today. It condenses all the best research results and academic writing produced by the University, using a decoupage technique

MeetMeTonight: Bocconi Unveils the Secrets of Big Data and Artificial Intelligence

The Milan edition of the European Researchers' Night opens tomorrow. Bocconi's activities will cover machine learning and the risks of a democracy being hacked

When Style Reduces the Discount

A study by Paolo Guenzi looks at leadership in relation to the tendency of salespeople to offer discounts