Marketing

The Assistant Professor at Bocconi's Department of Marketing obtains insights on consumers by observing their behavior on the Internet, be it online reviews, fake news sharing or Twitter follows

In his recent work, computational sociolinguist Dirk Hovy analyzes millions of social media posts with a machine learning algorithm that lets us track and visualize linguistic variations through colored maps

In addition to the twelve new professors recruited this year on the international academic market, two more will join the University at the beginning of 2020

The Assistant Professor at the Department of Marketing studies consumer behavior in the financial field

His three year mandate is to accelerate the process of internationalization of the scientific society of Italian Management professors

Dirk Hovy is part of a research project funded by Swedish Riksbankens Jubileumsfond to track the development of electoral promises across communication outlets and social media