University

The Bocconi community's first foot race takes runners 8km around campus

Selling in airports can be an effective internationalization strategy for small luxury firms, especially if they can get a foothold among Asian shoppers. For a company venturing into foreign markets, travel retailing can be the keystone of international expansion. For an established fashion company, it can strengthen the brand’s internationalization strategy and help fine-tune it

Creativity can make even the use of traditional tools very innovative, as shown by an advertising campaign that started on TV and went viral online in a big way. It featured a drumming Gorilla.

Discussion on Monday 7 September with Italian Minister of Economy and Finance Giulio Tremonti, Enrico Letta, Gianni Riotta, Mario Monti and Guido Tabellini

A green shoot does not make a recovery: even though there has been much media attention lavished on a few positive signals from the market, there are three important reasons why it makes sense not to be optimistic about the recession

A look at the analogies between subprime mortgages and Mattel’s misadventures in China: trade leads to specialization, but today we are paying the price of excessive trading and outsourcing