I am an empirical researcher in marketing, with methodological interests in causal inference and machine learning. My work examines how consumers and firms respond to product- and seller-related information, including online reviews, product attributes, product recalls, and platform-based status recognition. I also study whether fMRI data can improve predictions of product adoption by retail managers and sales. My work has been published in the Journal of Marketing Research, Health Economics, and the Portuguese Economic Journal, and I received the 2021 Robert D. Buzzell Marketing Science Institute Best Paper Award.
