My research explores the impact of marketing (as an intervention or a mechanism) in emerging markets. As a quantitatively oriented scholar, I conduct field experiments (randomized controlled trials) to test the effects I study. My research aims to provide a new perspective on central marketing concepts (e.g., sales activities, marketing programs, and consumption) by linking these to key social-economic development outcomes (i.e., gender empowerment, resilience, living income, and self-confidence) using rigorous and causal methods as well as novel and objective outcome measures.
