Concentration in Channel, Retail Experience and Sales

The concentration structure includes: 
 

a. 2 courses chosen from among the following:

• TRADE MARKETING AND CATEGORY MANAGEMENT, in English
• INNOVATIVE RETAIL DESIGN, in English
• SALES MANAGEMENT, in English
• ECOMMERCE AND EMARKETPLACE, in English
• EXPERIENCE BRANDING AND RETAILING IN LIFESTYLE INDUSTRIES, in English
   

b. 1 course chosen from among the following:

• INTERNATIONAL MARKETING, in English
• EVENT AND MEGA EVENT MANAGEMENT AND CREATIVE INDUSTRIES, in English
• VALUE CHAINS AND BUSINESS MODELS IN FASHION & LUXURY, in English
• PROJECT MANAGEMENT, in English
• MARKETING SEMIOTICS: FROM SIGNS TO BRAND VALUE, in English
• SUPPLY CHAIN MANAGEMENT, in English
• PRICING ANALYTICS, in English
• SOCIAL MEDIA MARKETING, in English
• B2B MARKETING, in English
• MANAGERIAL ISSUES IN MADE IN ITALY INDUSTRIES, in English
• MANAGEMENT OF FASHION AND LIFESTYLE COMPANIES, in English
• PREDICTIVE AND GENERATIVE AI FOR BUSINESS DECISIONS, in English
• SPORTS BUSINESS AND MANAGEMENT, in English
• SOCIAL MOVEMENTS, MARKETS AND FIRMS, in English
• DATA ANALYSIS FOR MANAGERIAL DECISION MAKING, in English
• COLLABORATIVE STRATEGIES FOR INNOVATION, in English
• AI, PLATFORMS AND DIGITAL ECOSYSTEMS, in English
• LUXURY COMPANIES IN THE GLOBAL LANDSCAPE, in English
• DIGITAL COMMUNICATION, in English
• SUSTAINABLE COMMUNICATION AND RETAILING, in English
• SERVICE AND EXPERIENCE MARKETING, in English
• FAN-BASE MARKETING FOR ENTERTAINMENT AND SPORT, in English
   

c.  1 course freely chosen from among the offered electives. 
 

Please note that the list might be subject to changes