Concentration in AI and Data Driven Marketing

The concentration in Big Data and Business Analytics has the aim to supply a response to the emergent trend in the job market that requires students have quantitative competencies in collecting, integrating, analyzing and using big data.
Big data are a very important asset for marketing and innovation, but they are still under-utilized by companies.
The track will focus on the three core processes behind the area of big data: data collection, data analysis and implication for managerial practice.

The concentration structure includes:

a. 2 courses chosen from among the following:

BIG DATA FOR BUSINESS DECISIONS, in English
AI FOR MARKETING: MACHINE LEARNING AND CAUSAL INFERENCE, in English
AGENTIC AI FOR DATA-DRIVEN INSIGHTS, in English
AI AND PSYCHOLOGY OF MARKETING, in English

b. 1 course chosen from among the following:

PREDICTIVE AND GENERATIVE AI FOR BUSINESS DECISIONS, in English
SOCIAL MEDIA MARKETING, in English
INTRODUCTION TO SPORT ANALYTICS, in English
SOCIAL MOVEMENTS, MARKETS AND FIRMS, in English
DATA ANALYSIS FOR MANAGERIAL DECISION MAKING, in English
COLLABORATIVE STRATEGIES FOR INNOVATION, in English
AI, PLATFORMS AND DIGITAL ECOSYSTEMS, in English
DIGITAL COMMUNICATION, in English
ECOMMERCE AND EMARKETPLACE, in English
SUSTAINABLE COMMUNICATION AND RETAILING, in English

c. 1 course freely chosen from among the offered electives.

Please note that the list might be subject to changes