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Talk in Bocconi with the Yachtsman Andrea Mura and Dario Calogero, Founder of Ubiquity

, by Lucia Schieppati
The third Sailing chat organized by the Bocconi Alumni Association and Bocconi Sport Team will be held on on Wednesday 12 March. If you have ever dreamed of turning your favorite activity into a business opportunity, come and listen to this conversation

Protagonists of the third edition of the 'Sailing chat' event organized by BAA and Bocconi Sport Team (Wednesday 12 March, at 6.30 pm, classroom A in via Sarfatti 25), will be Andrea Mura, prize-winning sailor and businessman, and Dario Calogero, Bocconi alumnus and founder of Ubiquity, an italian company which works in new media marketing. The theme will be how to turn a passion into a business opportunity and how to play your best cards during adverse economic trends.

Andrea Mura isn't only an athlete, but also a businessman, who has turned his passion for sailing into a real business through the creation of Veleria Andrea Mura. In 2005 he received the Oscar for "Miglior Velaio 2005", an honor awarded by the Accademia Navale of Livorno. Later on, Mura begins to sail on the boat Open 50 Vento di Sardegna, chasing records and raising high the reputation of Italy and Sardinia. In occasion of the project 'Vento di Sardegna' Andrea Mura came across Ubiquity, which chose to sponsor his new challenge.

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