Marketing

According to Troilo, to translate data on customers into a greater competitive advantage, it is not enough to make an upgrade in technological terms, but it is necessary to promote a cultural and organizational change

Debora Nozza obtained a research grant from Fondazione Cariplo. Her work will help us understand Italians' sentiment about the economic measures following the pandemic, and to make related information more accessible with a smart search tool

Bocconi faculty are publishing in top tier journals like never before

Remote selling will survive the lockdown, according to a Commercial Excellence Lab survey of 1,220 salespeople and supervisors, but businesses need to do five things

In the final episode of Clarity in a Messy World, Kurt Munz reflects on auditory information processing and on our love for podcasts

New research by Gaia Rubera analyzes competition among high profile users on Twitter and suggests how to grow engagement on the social media platform