05 Jul 2021 Sales After the Pandemic Remote selling will survive the lockdown, according to a Commercial Excellence Lab survey of 1,220 salespeople and supervisors, but businesses need to do five things
17 Jun 2021 The Power of Voice In the final episode of Clarity in a Messy World, Kurt Munz reflects on auditory information processing and on our love for podcasts
19 Oct 2021 Why Twitter Should Share Revenues with Soccer Players New research by Gaia Rubera analyzes competition among high profile users on Twitter and suggests how to grow engagement on the social media platform
20 May 2021 How to Improve Vaccines Communication A study by Trento Province Health Service, BIDSA Bocconi and ThatMorning reveals the differences between the social communication styles of the pro vax and the no vax. More storytelling and reassuring tones would help the case for vaccines
23 May 2021 Against the Grain? Companies That Push CSR Beyond Their Own Interest Sandro Castaldo, Nicola Misani, and Antonio Tencati analyzed cases of super erogation, in which firms do something more, without expecting any kind of immediate payoff
16 Apr 2021 A New Tool Detects Emotions in Italian Social Media Posts Federico Bianchi, Debora Nozza, and Dirk Hovy released a freely available package for sentiment analysis and emotion recognition in Italian, overcoming the linguistic and economic limitations of similar tools