Marketing

Adam Eric Greenberg and colleagues find that, by exacerbating financial hardship, shame makes it even more difficult to escape the experience of living in poverty

Bocconi endorses the International Day of People with Disabilities

A study by Stefania Borghini illustrates alternative explanations to the classic motivations that may lead to consumer loyalty loss

Wordify, an online tool developed by Bocconi Data and Marketing Insights Research Unit, helps discover relations between the words used in texts, like online reviews, and their labels, like ratings

The lockdown period has not been exploited for increasing internal efficiency of the cultural sector, which negatively reflected also outside the entertainment world and the economic sphere

Bocconi PhD candidates, on average, tend to realize their career goals. Bocconi PhD Day is the chance to understand what Bocconi PhD School has to offer