15 Apr 2011 To Schreier the Best Paper Award for the German-Speaking World An article written by the Austrian Bocconi professor with two co-authors has been rated the best of 2010 in any field of business administration by the German Academic Association for Business Research
28 Mar 2011 Talking about Digital Business Strategy Margherita Pagani heads to Philadelphia's Temple University to discuss an article of hers for MIS Quarterly
11 Mar 2011 Events as a Marketing Tool Diego Rinallo published a new book on event marketing in English
27 Feb 2011 Tell Me How You Dress Fashion is a magical and mystical dimension, and clothes are spaces for negotiating identity, according to a study conducted by Stefania Borghini, Deniz Atik and Søren Askegaard on women between thirty and fifty
04 Feb 2011 Earn My Trust and I'll Be your Customer Customers who trust a point of sale plan to visit it more often than those who trust less, according to a new survey by Bocconi's Dept. of Marketing
01 Feb 2011 Consumption Crossover and 'Ethnic' Markets Daily escapism and more serious social motivations are among the drivers that contribute to contamination among cultures. As immigrants modify their social habits of consumption and become better integrated with the rest of society, natives get to discover and explore new worlds, right in their own neighborhoods