Marketing

Bring the Customer into the Control Room and You'll Sell More

Empowerment means getting customers involved on a long-term basis, but it is more than simply people choosing the color of their candies or sweaters. It is a strategy that brings added benefits for companies, quite apart from reducing risk, cutting costs and improving time-to-market

To Schreier the Best Paper Award for the German-Speaking World

An article written by the Austrian Bocconi professor with two co-authors has been rated the best of 2010 in any field of business administration by the German Academic Association for Business Research

Talking about Digital Business Strategy

Margherita Pagani heads to Philadelphia's Temple University to discuss an article of hers for MIS Quarterly

Events as a Marketing Tool

Diego Rinallo published a new book on event marketing in English

Tell Me How You Dress

Fashion is a magical and mystical dimension, and clothes are spaces for negotiating identity, according to a study conducted by Stefania Borghini, Deniz Atik and Søren Askegaard on women between thirty and fifty

Earn My Trust and I'll Be your Customer

Customers who trust a point of sale plan to visit it more often than those who trust less, according to a new survey by Bocconi's Dept. of Marketing