Marketing

Consumption Crossover and 'Ethnic' Markets

Daily escapism and more serious social motivations are among the drivers that contribute to contamination among cultures. As immigrants modify their social habits of consumption and become better integrated with the rest of society, natives get to discover and explore new worlds, right in their own neighborhoods

Two Riddles to Kickstart Consumption

The results of a recent Cermes research study on marketing and the economic crisis: the future of consumer markets depends not only on developments in saving and spending in the international economy, but also on the recovery of the faltering trust that consumers place in companies

Authored by Stefania Borghini the Best JoR Article of the Year

She and five co-authors won the Journal of Retailing award for a 2009 article about brandstores

Social Networks? A Question of Personality

The active and passive use of social networks is related to some personality traits and marketing managers could take advantage of this insight, an article by Pagani et al. affirms

With integrated marketing communication growth is four times faster

A research by SDA Bocconi's Marketing Department with Enel Energia investigates the impact of marketing on companies' performances

At Bocconi the First Italian Department of Marketing

Enrico Valdani has been appointed its first director