17 Jan 2011 Authored by Stefania Borghini the Best JoR Article of the Year She and five co-authors won the Journal of Retailing award for a 2009 article about brandstores
01 Dec 2010 Social Networks? A Question of Personality The active and passive use of social networks is related to some personality traits and marketing managers could take advantage of this insight, an article by Pagani et al. affirms
15 Nov 2010 With integrated marketing communication growth is four times faster A research by SDA Bocconi's Marketing Department with Enel Energia investigates the impact of marketing on companies' performances
05 Nov 2010 At Bocconi the First Italian Department of Marketing Enrico Valdani has been appointed its first director
27 Sep 2010 Street Art and Dialogue: A Public Place Is Born Luca Visconti, Stefania Borghini and two co-authors develop a dialogical model of public goods consumption analyzing the interaction between artists and dwellers regarding the use of public spaces