Marketing

Schreier on the Editorial Review Board of Journal of Marketing

Austria-born, he is associate professor at Bocconi and studies the design and marketing of new products

Three Bocconi Faculty Members Are Awarded the ASFOR Prize in Memory of Claudio Dematte'

The papers by Ordanini and Russo-Vurro were acknowledged as winners during the IX edition of ASFOR Management Education Day

Andrea Ordanini on the editorial board of Journal of Service Research

Teaches marketing and is Deputy Director of Bocconi CERMES

Leading International sales experts to gather in Milan

This year's Global Sales Science Institute Conference, 22-24 June, is organized by SDA Bocconi with Kelley School of Business and the Marketing Science Institute

Bring the Customer into the Control Room and You'll Sell More

Empowerment means getting customers involved on a long-term basis, but it is more than simply people choosing the color of their candies or sweaters. It is a strategy that brings added benefits for companies, quite apart from reducing risk, cutting costs and improving time-to-market

To Schreier the Best Paper Award for the German-Speaking World

An article written by the Austrian Bocconi professor with two co-authors has been rated the best of 2010 in any field of business administration by the German Academic Association for Business Research