Marketing

In the last two years 27 scholars with international experience have joined Bocconi faculty, making the University more competitive in the globalized education environment

He joins Bocconi in the academic year 2011-2012

A new assistant professor at the Department of Marketing

He joins Bocconi's Department of Marketing as adjunct professor

A consumer psychologist joins the Department of Marketing

Delre and two colleagues, in a recent article, show that social influence is the main driver for moviegoers in many different cultures, but to different degrees. Producers understand the dynamics, but should rethink their launch strategies for different countries