30 May 2012 Paolo Guenzi Track Moderator at Harvard At the Thought Leadership on the Sales Profession Conference 2012
27 Mar 2012 Bocconi Is a Top Player in Selling and Sales Management Studies Between 2003 and 2007 no other European university had as many authors publishing S&SM articles in scholarly journals
28 Mar 2012 How to Boost Innovation and Financial Performance in Service Firms Andrea Ordanini, in an article with A. Parasuraman, explores antecedents and consequences of service innovation on the base of the ServiceDominant Logic approach
01 Feb 2012 How to Engage Consumers in Social TV Websites Margherita Pagani highlights the users' personal traits and the companies' efforts, which lead to active participation in online communities, in a paper written with Alessandra Mirabello
18 Jan 2012 Learning from the Market. Knowledge Diffusion among Trade Show Participants An article by Diego Rinallo and Francesca Golfetto in Economic Geography considers trade shows as temporary clusters and suggests how to improve visitors' and exhibitors' learning experience
11 Jan 2012 Diego Rinallo, Swarovski Professor for Two Days With a lecture on "Branding as Magic" at Universitaet Innsbruck