10 Nov 2014 Cars and Motorbikes: Innovative Designs Pay, but They Need Time A Marketing Science paper by Gaia Rubera shows design innovations are not immediately accepted by the consumer, but products which incorporate them have higher sales growth rates
01 Oct 2014 The Thought of Money Is Enough to Motivate People An experiment conducted by Sarial Abi with Vohs shows that people, when exposed to images of money, are better than the rest in solving mathematical problems
18 Jun 2014 Remember You Must Die... and Dress in a Proper Way An experiment by Gulen SarialAbi and Aulona Ulqinaku shows the connection between the awareness of one's eventual death and the consumption of vintage apparel, mediated by the idea of timelessness
21 May 2014 When the recipe is more important than the ingredients Ordanini and Rubera, in a paper written with Parasuraman, highlight the features that lead to the adoption of new services
13 Feb 2014 European CIOs push Margherita Pagani into the final A paper of hers is among the ones which will contend for the Best European Research Paper of the Year 2014
08 Jan 2014 Paolo Guenzi Wins an Award at ANZMAC 2013 For a paper about the effect of sales capabilities on performance