Marketing

Ostillio, Caru' and Leone study the Salvatore Ferragamo corporate museum and highlight how such places can transfer brand identity and consistent brand association to their visitors, working as tools of authentication

The young scholar comes from Koc University

Paolo Guenzi in the Harvard Business Review Network with a post about the use of sports rituals in the firm

Service employees that fix products after a breakdown can be an important source of innovation, according to a paper by Ordanini and coauthors. But firms have to drop the efficiency focus and carefully manage employees' portfolios

He will direct the school of management for the next two years. The appointment completes the new team of the Rector, Andrea Sironi

Margherita Pagani's thought about the links between innovation and value creation in the broadcasting industry