Marketing

An expert of consumer behavior, new Department of Marketing assistant professor Ioannis Evangelidis, in his spare time, chooses metal music

Thomas Eichentopf is a new assistant professor with crossdisciplinary interests

The outcomes of a study by Rurale, Miniero and Addis on the visitors of a historical villa shed light on the determinants of pleasure and, therefore, on the likelihood that the experience will be recommended to acquaintances

A Marketing Science paper by Gaia Rubera shows design innovations are not immediately accepted by the consumer, but products which incorporate them have higher sales growth rates

An experiment conducted by Sarial Abi with Vohs shows that people, when exposed to images of money, are better than the rest in solving mathematical problems

An experiment by Gulen SarialAbi and Aulona Ulqinaku shows the connection between the awareness of one's eventual death and the consumption of vintage apparel, mediated by the idea of timelessness