Marketing

Eight assistant professors, one associate and three full professors strengthen all Bocconi departments from September 2016. In the name of high quality research

Studying tweets regarding female soccer players in the US, Rossi and Rubera found that rivalry among athletes spills over onto the virtual field, but with different rules: competition comes mostly from players that share the same characteristics

Lending companies are beginning to use big data and social networks in order to assess prospective clients' risk profile, says Gaia Rubera. Their analytical tools observe the language used, the quality of contacts and the strength of the ties

Simulation models didn't use to be held in great esteem before the big data revolution, which now allows for a credible validation. Sebastiano Delre explains how he used the methodology in a research on shared consumption

A forthcoming article by Federico Rossi and Pradeep Chintagunta shows that price transparency policies are effective, but consumers could make a better use of the information provided

A series of experiments by University of Innsbruck and Bocconi University researchers show that the posture of our arms can affect how much or how little we buy: when it's similar to the posture we have in purchasing, we are induced to buy more