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Marketing

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11 Jul 2023

Andrea Ordanini Developmental Editor of the Journal of Marketing

Developmental Editors provide advice to the authors of goodbut unfit papers on how to improve their work
03 May 2023

Having a Criminal Record Does Not Mean Being Intrinsically Immoral

A study shows that former convicts do not want to cheat at games more than anyone else, but people think they do
21 Apr 2023

Nudging Americans to Delay Social Security Claiming

Research by Adam Eric Greenberg analyzes the psychological factors which affect the decision to claim retirement benefits at an earlier or later age
07 Apr 2023

Salespeople Motivation Is the Key Factor for Digital Solutions Selling

A new paper shows how an individual salesperson's motivation affects personal capabilities to engage in the sale of customized products and services and highlights the role of supervisors
03 Apr 2023

Fifty Research Excellence Awards to Bocconi Scholars

High quality research activity contributes to Bocconi's international standing and reputation
22 Mar 2023

How Terrorism Affects Our Language and the Vote for the Radical Right

Following the series of terrorist attacks between 2015 and 2017, German Twitter users shifted their language towards that of the far right AfD party, treating immigration as a security threat. Eventually voters rewarded the party at the 2017 election, as Gaia Rubera and Francesco Giavazzi found
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