Marketing

Values and Altruism: How to Get People to Share a Corporate Post

Communication on social media must strike a delicate balance between attracting attention and consistency with brand positioning, according to a study by Sara Valentini

Burcak Bas Honored by the American Marketing Association

A chapter of the Bocconi PhD graduate's doctoral thesis received an Honorable Mention at the John A. Howard/AMA Doctoral Dissertation Award

Ephemeral but Effective: We Engage More with Content We Can View Only Once

A paper by Uri Barnea shows that marketers can communicate information more effectively by restricting consumers from viewing it again, as WhatsApp, Instagram, Snapchat, and Facebook Messenger are doing

Gaia Rubera Joins Major Journals

The Head of the Department of Marketing named coeditor of a leading publication and joins the editorial boards of two more

Revealing Advertising Expenditures Can Be an Advantage

According to a new paper by Sungkyun Moon and others, disclosing ad spending lowers uncertainty about a firm's future performance

New Bocconi PhD Graduates Eye Academic Careers

Four young Bocconi doctorate holders in Business Administration and Management have started their selection process