22 Jan 2018 Different Products with Common Features: Sales Techniques and Consumer Decisions An expensive PC or a cheaper one, for example, can be sold better by emphasizing or not mentioning certain common attributes, as shown in a study by Ioannis Evangelidis
18 Jan 2018 The Longer You Are Broke, the More You Learn Self Control A study by Gulen Sarial Abi casts doubt on previous research on consumers faced with financial restrictions
27 Nov 2017 Bocconi and Gucci to Establish a Gucci Research Lab The evolving organization in the 21st century will be the research topic of the Lab, which will be announced at the Opening Ceremony of the Academic Year
15 Sep 2017 Bocconi Scholars Awarded by the Sales Education Foundation Paolo Guenzi and Sarah Ghaddar's research program on the adoption of social media among sales professionals has been assigned a Neil Rackham Research Grant
04 Aug 2017 Fifteen New Professors (Plus One) at Bocconi in September The sixteenth is a Professor of Practice at SDA Bocconi School of Management. Six other new hires took office in the first part of this year. In total there are seven Full Professors and ten non Italian
15 Nov 2017 Patrick Choi: Marketing and Machine Learning The new Assistant Professor of Marketing adopts a quantitative approach. He has been monitoring snowstorms in the US to better understand the success of movies in theatres and on DVD