15 Sep 2017 Bocconi Scholars Awarded by the Sales Education Foundation Paolo Guenzi and Sarah Ghaddar's research program on the adoption of social media among sales professionals has been assigned a Neil Rackham Research Grant
04 Aug 2017 Fifteen New Professors (Plus One) at Bocconi in September The sixteenth is a Professor of Practice at SDA Bocconi School of Management. Six other new hires took office in the first part of this year. In total there are seven Full Professors and ten non Italian
15 Nov 2017 Patrick Choi: Marketing and Machine Learning The new Assistant Professor of Marketing adopts a quantitative approach. He has been monitoring snowstorms in the US to better understand the success of movies in theatres and on DVD
17 May 2017 Brand experience can now be measured. Here's how... SDA Bocconi School of Management and AKQA have developed an index based on five different categories that give a concrete form to the concept of brand experience
26 May 2017 To Develop a Product You Have to Look Inside Gaia Rubera, with Andrea Ordanini and Deepa Chandrasekaran, demonstrates that being open is not enough, previously developed skills are needed to exploit input coming from outside
30 Apr 2017 We Buy What We Grasp: How Our Hands Lead Us to Choose Certain Products We are more likely to buy things similar in shape to whatever we have in our hands while shopping, studies by Zachary Estes and Mathias Streicher conclude