Marketing

The Associate Professor is part of an interdisciplinary team that won a grant funded by the social platform

Thanks to the improved international standing of the University, the number includes an unprecedented nine senior academics

The holder of the new BNP Paribas Chair of Marketing and Service Analytics has overturned his discipline's perspective, traditionally focused on tangible goods. The Chair will be inaugurated on 13 September

An analysis of 37,000 words in five languages, conducted by Bocconi's Zachary Estes and colleagues, shows that the sounds of a word, especially those at the beginning of the word (e.g., the d' sound in dog'), can signal emotions beyond the word's meaning alone.

The ranking, carried out by Tilburg University, is based on publications in 35 top peer reviewed journals

A study highlights how incumbent service companies must change to fully exploit big data. New data scientists must know business and their presence cannot be relegated to central management, but organized in a hub and spoke fashion