Marketing

AI and Services: AMA Funds a Project by Andrea Ordanini and Anastasia Nanni

The American Marketing Association funds research in the context of the BNP Paribas Chair of Marketing and Service Analytics

Songs Featuring Guest Artists: Why They Are More Successful

Andrea Ordanini, Joseph Nunes and Anastasia Nanni analyze the phenomenon as a case of cobranding: the features with the best commercial results are temporary projects and bring together artists of very different genres

Michael Trusov: Hands On Research and Training in Digital Marketing Tools

Social media, search engines, electronic wordofmouth, ecommerce, recommendation systems, online reviews, usergenerated content, text analysis, eyetracking and data mining are among his academic interests

Why You Should Be Concerned About Oprah Winfrey When Introducing an Innovation

New research observes the pivotal role of large individual investors' national culture in determining stock returns of innovation and suggests to executives how to pitch innovation to them

Gaia Rubera Associate Editor at JAMS

The appointment at the Journal of the Academy of Marketing Science will be effective from 2019

Raise Prices or Keep Customers?

If only the choice were that simple: a big data study finds that retailers sometimes don't have enough information to deal with currency variations