Marketing

A massive field experiment by Matthias Rodemeier reveals how companies profit from our failure to follow through—and what that says about consumer protection

By spreading the addiction to instant gratification and social media algorithms, marketing has turned into a purveyor of ignorance instead of value. It is time to give marketing back its soul and social responsibility

Maximilian Beichert dives deep into influencer marketing by analyzing data from over 1.8 million purchases and three comprehensive field studies

Communicating promotions on digital displays, in addition to traditional systems, can influence customer spending on discounted products

Nine Bocconi women scientists speak in a series of video interviews

Our list of the 10 most popular research stories of 2023 ranges from the latest hot topic, such as Artificial Intelligence, to timeless stories