Marketing

The Challenge of Trust in the Omnichannel Era: Bocconi Inaugurates the Harvey Chaplin Chair Established by Campari Group

On 16 October, Bocconi University inaugurated the new Chair in Distribution, Channel & Experience Management, established by Campari Group. Sandro Castaldo's lectio inauguralis was followed by a discussion with leading players in the global economy

The Rebate Pitfall: Why “Buy Baits” Work Better Than You Think

A massive field experiment by Matthias Rodemeier reveals how companies profit from our failure to follow through—and what that says about consumer protection

Helping the Customer, Instead of Lowering Their Attention Threshold

By spreading the addiction to instant gratification and social media algorithms, marketing has turned into a purveyor of ignorance instead of value. It is time to give marketing back its soul and social responsibility

Influencer Marketing: Why Nano-Influencers Might Be Your Best Bet

Maximilian Beichert dives deep into influencer marketing by analyzing data from over 1.8 million purchases and three comprehensive field studies

Innovation in Supermarkets: The Digital Signage Revolution

Communicating promotions on digital displays, in addition to traditional systems, can influence customer spending on discounted products

Bocconi Honors Women in Science

Nine Bocconi women scientists speak in a series of video interviews