10 Sep 2009 Gorilla Marketing - for Chocolate Creativity can make even the use of traditional tools very innovative, as shown by an advertising campaign that started on TV and went viral online in a big way. It featured a drumming Gorilla.
01 Sep 2009 Lessons from the Crisis in Aula Magna Discussion on Monday 7 September with Italian Minister of Economy and Finance Giulio Tremonti, Enrico Letta, Gianni Riotta, Mario Monti and Guido Tabellini
09 Jul 2009 It’s Too Early to Be Optimistic About the Crisis A green shoot does not make a recovery: even though there has been much media attention lavished on a few positive signals from the market, there are three important reasons why it makes sense not to be optimistic about the recession
24 Jun 2009 The Slap of the Invisible Hand A look at the analogies between subprime mortgages and Mattel’s misadventures in China: trade leads to specialization, but today we are paying the price of excessive trading and outsourcing
24 Jun 2009 Paolo Alderighi, a Pianist with Management Skills An established jazz musician, the 28-year old Bocconi graduate has returned to the University’s classrooms, this time as part of the Faculty
18 Jun 2009 Bocconi’s Image Around the World with YouTube The university debuts a channel on YouTube. Reaching an international audience, speaking a language shared by young people and giving everyone a taste of the Bocconi experience