Brand identity in the luxury and fashion segment has added a new component to fight the recession. There are many successful cases of positioning built around moral, environmental, and community values that communicate a policy of ethical quality

Severance packages: a Bocconi study on CEOs of FTSE/MIB listed companies highlights the need for more transparency and sobriety, especially considering that corporate executives sometimes receive huge bonuses even when they are fired for poor performance

Bocconi hosts the fifth edition of the international forum

Three hundred Bocconi students head for nine cities with Campus Abroad

Bocconi student now have easier access to Univeristy services and information.

Federico Albano, a recent MBA graduate and former head of the SDA Sailing Team, held the position of the helmsman for the winning boat during the Offshore Sailing World Championship in Croatia last June. An amateur sailor, he was able to hold his own while competing with professionals