Opinions

Unconventional campaigns pay off twice: they stick in people's brains and generate double the buzz

Since the 2008 financial crisis, diamonds have provided effective portfolio diversification for those owning shares and bonds, and an investment alternative to real estate

Corporations are implementing ecofriendly solutions under the banner of a more positive economy, which ends shorttermism and cares about future generations. These are the five commandments: ecoefficiency, pollution prevention, carbon footprint , design for environment and cradle to cradle product lifecycle

Between managers and curators there shouldn't be tension, but synergy. At the heart of success are knowledge and customer relationship management

War and terrorist attacks are redesigning tourist routes, but do not affect the size of the tourism industry, and its role as an engine for economic and cultural development

Only through a system of professional recruiting will public managers come into their own