Opinions

The popularity of video systems over the web is changing consumer behavior and marketing strategies. Marketers are learning to interpret the various levels of active or passive viewer engagement and to exploit information coming from user interaction

A lot has been said and written about the new energy agreement, which will supply Russian gas to China for the next 30 years. Is this an earth-shaking event for Italy, Europe and the western world, or does it fit into a larger picture?

As the competitive environment becomes permeated by social networks, marketing must be transformed to be centered on transparency, two-way communication, and the creation of communities via content sharing and collaboration over design

People are eating out less because of the crisis, but the Italian restaurant industry has been able to fight back and create new business models. In addition to delicious cuisine, market savvy, professional management and customer service all play key roles

Twitter amplifies the visibility of brands that talk to each other, even if their conversation is only superficially civil. Competing products use bland compliments in an attempt to piggy-back on the other company's announcements and win the re-tweet war

Many quoted Italian firms have altered the composition of their boards to include outside figures whose expertise is compliance with the Code of Conduct rather than the company's core business. What are the implications for business performance in a globalized market?