Marketing Management

Program Director Giovanna Padula

The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence.

Following this evolution, this program offers a curriculum that uses a multi-disciplinary
approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers
behavior knowledge, development of marketing strategic decisions, evaluation
of financial and competitive marketing performances).

Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global
background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.

The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing
and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.